Your Assets

Brian Tracy is one of my favorite gurus. I first learned about him in 1995 when I was on the road speaking in 4 to 6 cities per week. His audio program, “The Psychology of Achievement” was among several that I promoted and sold to my audiences. Today I still recommend his programs to my clients and was unbelievably honored when he endorsed my newest book, Shatter Your Speed Limits.

By now most of you know me well enough to know that I tend to question the gurus and I encourage you to do the same. Don’t just take everything they say at face value. Listen to their words and then ask yourself, “Does this fit for me and my family?” “Is this a good plan for my business?” “Will this get me where I want to go?” Here’s an example:

This week in his newsletter, Brian wrote: “Wealth and opportunities are contained more in the person you are and the way you think than in the assets you have acquired in life so far.”

You can read this and say, “Yeah, that makes sense.” Or you can look closely at the words and ask, “What does that mean and does that fit for me?”

The key word in that sentence is “assets.” I’m guessing that Brian is using the word to refer to “financial and material” things. And if that’s the case, then what he said of course makes sense. But I think our “assets” include far more.

An asset is everything you have that is of value.  Your assets include your skills, your knowledge, your friends, your family, your clients, your connections in the community, your notes, your talents, your books, your experiences and your ability to use all of those things to help others. It’s easy to forget about these assets but I urge you not only to remember them, but to find a way to use them effectively!

Your assets comprise 33% of your ability to succeed!  In my copyrighted Action Formula, I refer to them as RESOURCES:

Desire + Resources + Permission + Action

If you remember in Shatter Your Speed Limits, Ted teaches us that where so many people go wrong in goal achievement is they fail to count their assets as part of their RESOURCES.  In fact, we do just the opposite. When trying to figure out a plan to achieve our goals, we tend to look at everything we don’t have and get discouraged. The secret is to look at the assets we do have and ask  “How can I maximize my assets to get what I truly want?”

Your assets are crucial to your ability to succeed in business and in life. As we move closer to Thanksgiving, this is the perfect time to make a list of all of the assets you have in your life and give thanks. In fact, when is that last time you expressed thanks to all of the people on your list of assets?

I consider you on my list of assets – and I want to thank you now for reading my blog and for everything you do to help others. Together we can make a difference.

See you on the Fast Track!

Wendy

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